Every time you send out an email, you have an opportunity to advertise for free in a non salesy way. By adding a signature line with live links to your website and also your contact information, you make it easy for people to know what you do and be in touch with you.
After I learned this tip and created my first signature line with links, a dear friend of mine wrote me to tell me that just as she was opening my email, a colleague came by and was talking about his troubles with his teen. She saw my links and recommended my book, which the man bought for his son.
You don't know who will see your signature line or the timing. It takes just a few minutes to create and it doesn't cost a thing. You can see my current sig line as of this writing below.
==> Go to the "settings" of your email program (in gmail you'll find it in the upper right corner by clicking on the little cog icon). Then look for signature and write in what you want people to know about you at a glance.
==> Remember: short, sweet, and with live links that you check
If you don't already have a signature line going out on all your email, now is a great time to create on and let your email go to work for you!
Author of the award winning book
"You Don't Have to Learn Everything the Hard Way"
Announcing a place for women to Refresh, Renew, and Rejoice!
Here's a great little video to watch about the basics to know and integrate into your relationship with your clients or customers so that you can (ethically of course) increase your sales.
There is always someone in the Level Up! group who is working on building a website or blog. Blog posts and articles are more interesting and eye catching if there are photos. My favorite source of photos is www.morguefile.com.
When you go to the site you can search for the kind of image that would work for your article or post. It's a free download.
TIP: Some blogs and website builders will let you put in a link to the photo you want (which MorgueFile will give you) but the kind folks at Weebly (which is who I'm using to host and build my sites) convinced me it's best to download the photo you want from there and then upload it to your website. It keeps your site safer and true to the images you want.
TIP: When choosing a photo, don't trip yourself up and spend too much time searching. Trust your sense of the photos that will work and go for it.
I'm grateful to have a resource that is free and the people I've met over the years by the very nature of the way the site is run have proven to be very kind. I've also uploaded some photos to "give back" to the project and keep the flow going.
You'll find a broad spectrum of photos (like all of these!) to use whether you are looking for food, business, medical, or nature photos, you're likely to find something you can use. The price is right and they are available for immediate download!
Are you an expert in your field?
LOCATING REPORTERS WRITING ON YOUR SUBJECT
By Dan Poynter
Here is the easiest way to get media coverage for your book and/or speaking. When the journalist, editor, or producer has already decided to cover
your particular subject and they’re actively seeking people just
like you to interview.
Reporters and other news writers often locate information sources through online services. By subscribing to these (free) listings, you can contribute to articles when they are being written.
Simply subscribe to the services below, read over the daily postings, and respond to the reporter or editor when you find a match with the subject matter of your book, speech, or expertise.
As an expert on your subject, you are a treasured resource who is quotable.
a. Help A Reporter Out (HARO)
Sign up at http://www.helpareporter.com/sources http://www.facebook.com/HelpAReporter Read about HARO at: http://bit.ly/qTcTAR
Dan Poynter responded to a HARO request on hotel taxes in New York. He relayed how shocked he was to find $53.00 in taxes, per night, added to his hotel bill after attending the 2010 BEA Book Fair. After the 2011 fair, The New York Times sent over a photographer and the result was a two-column story and a photo of him looking at his hotel bill in that prestigious paper.
b. Reporter Connection.
Steve Harrison will send you subjects that editors and journalists are researching for articles.
Sign up at
PitchRate gives you free and instant access to the media. By making it easy for you to connect with journalists in need of your expertise, PitchRate helps you land the kind of media coverage that boosts your exposure and catapults you and your business to the next level!
Sign up at
**You can sign up for Book Marketing Newsletters from Dan Poynter here:
Are you are stuck and feeling frustrated about it? Are you are afraid to take that next step but you know in your bones that it's the right thing for you to do? It's normal to feel both excited and scared about taking action toward your heart's desire whether it's a business or personal desire.
Level up! Tzfat is a vessel for creating and stepping into the next level for you. You will move forward. All you have to do to start is show up!
"You don't have to be good to start, you just have to start to be good."
It's hard to walk the walk by yourself especially when there's growing to involved. Sometimes you gotta let go of the fear (fear of success or fear of failure), sometimes you gotta let go of the self judgment, and sometimes it's just as simple as knowing that there are others who are counting on you to take the action that serves you best.
I really want to work with you, cheer for you, encourage you, and watch your success. Go ahead and take action right now by contacting me. We can talk to see if it's a fit for us to work together.
"Sloppy success beats perfected mediocrity every time. I firmly believe this.
The men and women of the world who don’t mind being a little sloppy with their success in the beginning, while they are learning and adapting, those are the multi-millionaires — and you can be that way, as well."
Transformation comes because you want something better. And, transformation is NOT comfortable most of the time. That's ok.
The question is, are you willing to be uncomfortable while you grow into what's next?
Are you willing to push past your own limiting beliefs?
Are you willing to do the work to break through the shell? That may be a great metaphor because getting out of that shell is only the first step. Then you need to rest (collect yourself and evaluate your next steps) and move forward. Taking that step to get past your comfort zone still leaves a lot of adventure ahead and if you're on track with a dream or project or business that enlivens you, you've got a lot to look forward to as you develop yourself.
What do you need to do right now that will move you forward one step?
Are you willing to look scrawny as you start? Are you willing to "fail forward" into success?
Here's a tool to help you get funding for a project you want to get off the ground. It's called "crowd funding". Here's a video with an interview with Tom Antion, one of the internet marketing gurus. Below the video are some of my notes.
Here's an article I found at another website that helps people who are producing games and it compares the fees and funding model of the top crowd funding websites.
One of the things I teach is that you can also use this as a source of marketing. This works very well for books and other tangible things.
Recommended: Just do one project at a time.
There are many options of where you can set up your project to get people to donate to your project or become a backer.
Kickstarter.com is the biggest. It is tied to Amazon (which will take 3% of the funds for processing the payments) and 5% of the funds will go to to Kickstarter. The way it works on Kickstarter is that if you don’t get complete funding, you don’t get any of the funds. So, set a reasonable amount as your goal because you can be overfunded.
Have a contingency plan: have a friend standing by who can pay off the last bit and you can pay them back.
Indiegogo.com is another well known site.
Fundageek.com is for technical projects
Rewards: Go onto the website to see what other people are offering as rewards. It should be something that is related to the project (e.g. for a book it could be an acknowledgement in the book, for a film it could be a credit). Look and see what everyone else is doing. You'll want 5-6 reward levels. Rewards can be shout outs on blogs, ebook, something that won’t cost a lot.
How do you get exposure to the project? First of all, make a list of everybody you know. Compose letters or a voice mail. Make a video telling people what you’re doing. Write the text of what you’re doing. These last two are required to be accepted on the site anyway.
You can’t expect your friends to drop everything they are doing, you’ll have to work it!
After you are accepted, but before you make your page go live: get 5-10 of your friends/supporters to commit to jump in right away so it looks like there’s great activity. The pattern for these things is that there is a spike at the beginning (you need to work to get that really going!) and then it will lag, and spike again at the end. In the middle when it lags, add some more rewards (!!) and let the people who have already committed know with a communication through the site and some people will up their participation and commit to more to get the extra reward.
The projects can go 30-60-90 days and 30 days is most recommended so that it doesn't lose momentum.
Recommended: Thank backers right away! Send a note or even call personally.
You can also tweet or Facebook about backers (if they are not backing anonymously) to publicly acknowledge people who are backing you.
Now, take action, and get to it!
Are you clear about what you want in life right now? What is it that you need to bring into the world right now? Is there a dream? A message? Knowing clearly what you want to say YES to means that you can also gain the clarity of what to say NO to.
What is really important to you? Knowing the what is critical. Success master Brian Tracy teaches to make a list of all the things you'd like to do or accomplish. Then go through the list and ask yourself, "If I could only do one of the things on this list, what would that one thing be? Now go do it."
The next step is knowing the WHY. Why do you want to accomplish this goal or build this dream? Answering the why will fuel you to move forward.
So, what do you really want? How honest can you be about this? How much do you really want it?
I once read in a book for writers that you know you have to write when it's more painful not to write, than to write. If you know what you want, if you're clear about that, there is not a better time than right now to take action.
Be more committed to your dream than to your insecurity!
Take some small action right NOW.
Are you in business? Without customers or clients, there is no business. One of the important elements of attracting clients is the "Know, Like, and Trust" factor.
That means that people do business with those that they "Know, Like, and Trust". So how do you build that? One way is through your website. Video is a good and important way for people to get to know you. Writing is a way for them to know what you know (blogs are great for that!). If you share your knowledge, then they know there must be more. Endorsements from happy customers helps build the trust factor.
You know what you know about your business, but you somehow have to get that across to your potential clients. "If you build it they will come" is pretty misleading. You need to build it, and then you need to tell people it's there, what it does, and how it will help them!
Who is Laya?
Laya is an author, speaker, and solopreneur. She has thousands of hours of study and experience in both applied and positive psychology. Learning that it's not enough to write a book, you actually have to market in order for the book to get into the hands of a reader to make a difference, she studied online marketing as well as writing copy and branding. She knows the power of a mastermind group and wanted to bring this to her home community. With her son in the IDF and her daughter married, she lives with her husband, dog, and hens with an occasional sighting of the turtle.