Remember that your website is not meant to be static. It's mean to be a place of vitality. Think about it as your online office where people come to see you. It should feel inviting to your market (not neglected and dusty). It should also feel fresh and new. A neglected website might make a visitor feel like you're not really into your business anymore.
So, regular, new blog posts or articles are an important element. For some more juice on this topic you can go to the Resources and have a look at some of the links or ideas there. Do a search and find an article online for more ideas or inspiration. Keep it fresh. Keep it current.
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There is always someone in the Level Up! group who is working on building a website or blog. Blog posts and articles are more interesting and eye catching if there are photos. My favorite source of photos is www.morguefile.com. When you go to the site you can search for the kind of image that would work for your article or post. It's a free download. TIP: Some blogs and website builders will let you put in a link to the photo you want (which MorgueFile will give you) but the kind folks at Weebly (which is who I'm using to host and build my sites) convinced me it's best to download the photo you want from there and then upload it to your website. It keeps your site safer and true to the images you want. TIP: When choosing a photo, don't trip yourself up and spend too much time searching. Trust your sense of the photos that will work and go for it. I'm grateful to have a resource that is free and the people I've met over the years by the very nature of the way the site is run have proven to be very kind. I've also uploaded some photos to "give back" to the project and keep the flow going. 
You'll find a broad spectrum of photos (like all of these!) to use whether you are looking for food, business, medical, or nature photos, you're likely to find something you can use. The price is right and they are available for immediate download! 
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Who is Laya?Laya is an author, speaker, and solopreneur. She has thousands of hours of study and experience in both applied and positive psychology. Learning that it's not enough to write a book, you actually have to market in order for the book to get into the hands of a reader to make a difference, she studied online marketing as well as writing copy and branding. She knows the power of a mastermind group and wanted to bring this to her home community. With her son in the IDF and her daughter married, she lives with her husband, dog, and hens with an occasional sighting of the turtle. Archives
April 2017
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