Are you an expert in your field? LOCATING REPORTERS WRITING ON YOUR SUBJECT
By Dan Poynter Here is the easiest way to get media coverage for your book and/or speaking. When the journalist, editor, or producer has already decided to cover your particular subject and they’re actively seeking people just like you to interview. Reporters and other news writers often locate information sources through online services. By subscribing to these (free) listings, you can contribute to articles when they are being written. Simply subscribe to the services below, read over the daily postings, and respond to the reporter or editor when you find a match with the subject matter of your book, speech, or expertise. As an expert on your subject, you are a treasured resource who is quotable. a. Help A Reporter Out (HARO) Sign up at http://www.helpareporter.com/sources http://www.facebook.com/HelpAReporter Read about HARO at: http://bit.ly/qTcTAR Dan Poynter responded to a HARO request on hotel taxes in New York. He relayed how shocked he was to find $53.00 in taxes, per night, added to his hotel bill after attending the 2010 BEA Book Fair. After the 2011 fair, The New York Times sent over a photographer and the result was a two-column story and a photo of him looking at his hotel bill in that prestigious paper. b. Reporter Connection. Steve Harrison will send you subjects that editors and journalists are researching for articles. Sign up at http://www.reporterconnection.com/JoinNow/?11531 c. Pitchrate PitchRate gives you free and instant access to the media. By making it easy for you to connect with journalists in need of your expertise, PitchRate helps you land the kind of media coverage that boosts your exposure and catapults you and your business to the next level! Sign up at http://www.pitchrate.com/ **You can sign up for Book Marketing Newsletters from Dan Poynter here: http://parapub.com/sites/para/resources/newsletter.cfm
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Who is Laya?Laya is an author, speaker, and solopreneur. She has thousands of hours of study and experience in both applied and positive psychology. Learning that it's not enough to write a book, you actually have to market in order for the book to get into the hands of a reader to make a difference, she studied online marketing as well as writing copy and branding. She knows the power of a mastermind group and wanted to bring this to her home community. With her son in the IDF and her daughter married, she lives with her husband, dog, and hens with an occasional sighting of the turtle. Archives
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