Remember that your website is not meant to be static. It's mean to be a place of vitality. Think about it as your online office where people come to see you. It should feel inviting to your market (not neglected and dusty). It should also feel fresh and new. A neglected website might make a visitor feel like you're not really into your business anymore.
So, regular, new blog posts or articles are an important element. For some more juice on this topic you can go to the Resources and have a look at some of the links or ideas there. Do a search and find an article online for more ideas or inspiration.
Keep it fresh. Keep it current.
Here's a great article about what to do and what not to do when building a website: Build a Killer Website: 19 Dos and Don'ts The author has some great ideas and even links to resources. I only take exception with #8. You usually do need testimonials (unless your selling art). He is right that they need to be specific. LIke: "This product increased my income by $30,000 in three months."
Who is Laya?
Laya is an author, speaker, and solopreneur. She has thousands of hours of study and experience in both applied and positive psychology. Learning that it's not enough to write a book, you actually have to market in order for the book to get into the hands of a reader to make a difference, she studied online marketing as well as writing copy and branding. She knows the power of a mastermind group and wanted to bring this to her home community. With her son in the IDF and her daughter married, she lives with her husband, dog, and hens with an occasional sighting of the turtle.