Remember that your website is not meant to be static. It's mean to be a place of vitality. Think about it as your online office where people come to see you. It should feel inviting to your market (not neglected and dusty). It should also feel fresh and new. A neglected website might make a visitor feel like you're not really into your business anymore.
So, regular, new blog posts or articles are an important element. For some more juice on this topic you can go to the Resources and have a look at some of the links or ideas there. Do a search and find an article online for more ideas or inspiration.
Keep it fresh. Keep it current.
There is always someone in the Level Up! group who is working on building a website or blog. Blog posts and articles are more interesting and eye catching if there are photos. My favorite source of photos is www.morguefile.com.
When you go to the site you can search for the kind of image that would work for your article or post. It's a free download.
TIP: Some blogs and website builders will let you put in a link to the photo you want (which MorgueFile will give you) but the kind folks at Weebly (which is who I'm using to host and build my sites) convinced me it's best to download the photo you want from there and then upload it to your website. It keeps your site safer and true to the images you want.
TIP: When choosing a photo, don't trip yourself up and spend too much time searching. Trust your sense of the photos that will work and go for it.
I'm grateful to have a resource that is free and the people I've met over the years by the very nature of the way the site is run have proven to be very kind. I've also uploaded some photos to "give back" to the project and keep the flow going.
You'll find a broad spectrum of photos (like all of these!) to use whether you are looking for food, business, medical, or nature photos, you're likely to find something you can use. The price is right and they are available for immediate download!
Here's a great website for learning more about online business: http://www.virtuallyignorant.com
In the words of the website:"We aim to be a one stop shop for learning how to build a website from scratch. There are so many choices and options on the web, it can be difficult to navigate through them all and decide what solutions are best for you."Having someone reliable do the legwork for you means you don't have to learn it all the hard way.
Here's a great article about what to do and what not to do when building a website: Build a Killer Website: 19 Dos and Don'ts The author has some great ideas and even links to resources. I only take exception with #8. You usually do need testimonials (unless your selling art). He is right that they need to be specific. LIke: "This product increased my income by $30,000 in three months."
The website builder I use is http://www.weebly.com. I have used them not just for this website but for my main website: http://www.auntlaya.com as well as our tzimmer http://tzimmerpeace.weebly.com. Notice the difference between the addresses? One is just a .com and the other is .weebly.com. For my main page (as well as this website) I bought a URL or web address. For under $10 a year you can have a URL which will make your site much more professional. I didn't do that for my tzimmer because I want people to know that it's a small mom and pop kind of business and very simple.
Tip: Notice that if you click on any of the links on my website that a new page opens? Make sure you check the option to "open in a new window" so that you don't drive visitors away from your website, you want them to keep their plac
There are other websites that will offer what Weebly does. Just do an internet search and you'll find many. Many of the high level entrepreneurs I have come in contact with (and learn from) use Wordpress. It's very popular.
To buy a URL
I recommend the biggest: http://www.godaddy.com
Tip: I learned this one the hard way. Be prepared to buy your URL as soon as you find it. Don't just see if it's available and that you'll come back to it. Apparently there is some kind of program out there that sees what people are searching and then buys it. I lost a URL that meant a lot to me (for the next book I'm writing). Have your credit card in hand and grab it when you find it.
Tip: Buy more than one at a time. Buy your name. I have the same addresses in .com and .org for some of the ones I own. If you want what you're doing to be big, buy misspellings too and you can redirect those to your main website.
Questions? Leave a comment. Heck, leave a comment anyway. It's always nice to know someone's been here for a visit and got something out of it.
Who is Laya?
Laya is an author, speaker, and solopreneur. She has thousands of hours of study and experience in both applied and positive psychology. Learning that it's not enough to write a book, you actually have to market in order for the book to get into the hands of a reader to make a difference, she studied online marketing as well as writing copy and branding. She knows the power of a mastermind group and wanted to bring this to her home community. With her son in the IDF and her daughter married, she lives with her husband, dog, and hens with an occasional sighting of the turtle.