"Sloppy success beats perfected mediocrity every time. I firmly believe this.
The men and women of the world who don’t mind being a little sloppy with their success in the beginning, while they are learning and adapting, those are the multi-millionaires — and you can be that way, as well."
Transformation comes because you want something better. And, transformation is NOT comfortable most of the time. That's ok.
The question is, are you willing to be uncomfortable while you grow into what's next?
Are you willing to push past your own limiting beliefs?
Are you willing to do the work to break through the shell? That may be a great metaphor because getting out of that shell is only the first step. Then you need to rest (collect yourself and evaluate your next steps) and move forward. Taking that step to get past your comfort zone still leaves a lot of adventure ahead and if you're on track with a dream or project or business that enlivens you, you've got a lot to look forward to as you develop yourself.
What do you need to do right now that will move you forward one step?
Are you willing to look scrawny as you start? Are you willing to "fail forward" into success?
Are you in business? Without customers or clients, there is no business. One of the important elements of attracting clients is the "Know, Like, and Trust" factor.
That means that people do business with those that they "Know, Like, and Trust". So how do you build that? One way is through your website. Video is a good and important way for people to get to know you. Writing is a way for them to know what you know (blogs are great for that!). If you share your knowledge, then they know there must be more. Endorsements from happy customers helps build the trust factor.
You know what you know about your business, but you somehow have to get that across to your potential clients. "If you build it they will come" is pretty misleading. You need to build it, and then you need to tell people it's there, what it does, and how it will help them!
Who is Laya?
Laya is an author, speaker, and solopreneur. She has thousands of hours of study and experience in both applied and positive psychology. Learning that it's not enough to write a book, you actually have to market in order for the book to get into the hands of a reader to make a difference, she studied online marketing as well as writing copy and branding. She knows the power of a mastermind group and wanted to bring this to her home community. With her son in the IDF and her daughter married, she lives with her husband, dog, and hens with an occasional sighting of the turtle.